Before your guests read a single word, your invitation makes a statement. The moment they touch it, they feel its weight, its texture, and its quality. That first tactile impression is powerful, and it all comes down to one crucial, often overlooked choice: the paper.
But what’s the difference between cotton and cardstock? What does “paper weight” even mean, and why should you care?
Don’t worry. This beginner’s guide will demystify the world of invitation paper stock. We’ll help you understand the language, explore the options, and choose a paper that not only looks beautiful but feels incredible, too.
The Basics: Understanding Paper Weight (GSM/lb)
First, let’s tackle the most common technical term: paper weight. This doesn’t refer to how heavy a single sheet is, but rather to its thickness and stiffness. It’s the difference between a flimsy flyer and a substantial, high-quality business card.
You’ll see it measured in two ways:
- Pounds (lb): The traditional US measurement. For invitations, you’ll typically see weights from 100 lb to 130 lb.
- Grams per Square Meter (GSM): The metric measurement. A higher GSM means a thicker, stiffer paper. A standard sheet of printer paper is about 90 GSM, while a quality invitation stock starts around 270 GSM.
Why it matters: A heavier paper feels more luxurious and durable. It prevents your invitation from bending in the mail and provides the perfect foundation for premium printing techniques like letterpress and foil stamping, which require a thick, sturdy stock.
A Tour of Popular Invitation Paper Stocks
Now for the fun part. Each type of paper has a unique personality and feel. Here are some of the most popular choices.
1. Classic Cardstock (Matte)
This is the versatile workhorse of the invitation world. It’s a heavy, smooth paper that provides a clean, modern finish.
- The Feel: Sturdy and smooth with no shine or texture. It’s crisp and substantial.
- Best For: Digital printing, foil stamping, and minimalist or contemporary designs. Its smooth surface allows vibrant colors and crisp text to stand out.
2. Luxury Cotton Paper
Often considered the pinnacle of invitation paper, this stock is made from 100% cotton fibers (like high-end stationery or currency).
- The Feel: Incredibly soft, rich, and almost pillowy to the touch. It’s thick and has a subtle, elegant texture.
- Best For: Letterpress printing. The soft fibers allow for a deep, beautiful impression that you can see and feel. It’s the go-to choice for formal weddings and upscale events.
3. Textured Paper (Linen or Felt)
For those who want a hint of something extra, textured papers add dimension and character.
- The Feel: Linen finish has a subtle, crosshatch pattern that mimics the feel of woven linen fabric. Felt finish has a slightly bumpy, artistic texture, similar to watercolor paper.
- Best For: Adding a touch of understated elegance or an artisanal feel. The texture can make even simple designs feel more dynamic and sophisticated.
4. Vellum Paper
Vellum is a thin, translucent paper with a smooth, frosty finish. It’s typically not used as the main invitation card itself but as a beautiful design element.
- The Feel: Smooth, delicate, and almost ethereal.
- Best For: Modern and romantic designs. Use it as a jacket wrapped around the main invitation, a belly band to hold the suite together, or an overlay to soften a design.
5. Pearlescent Paper
If your event has a touch of glamour, this paper is for you. It’s infused with shimmering particles that catch the light.
- The Feel: Smooth and sleek, with a beautiful metallic or pearly sheen.
- Best For: Holiday parties, glamorous birthday celebrations, and evening events. It adds an instant touch of sparkle and festivity.
Quality You Can Feel
Choosing the right paper is about more than just looks—it’s about signaling the quality and care you’ve put into your event. A premium paper stock is the foundation for a truly stunning invitation, transforming it from a simple piece of mail into a cherished keepsake.
At Nimto, we believe in quality you can feel. That’s why we’ve curated a selection of the finest paper stocks, from luxurious, soft cotton perfect for letterpress to sleek, modern cardstocks that make colors pop. We don’t compromise on materials, so your first impression is always an exceptional one.
Ready to feel the difference for yourself? Explore our upcoming invitation collections to see how these beautiful paper stocks elevate every design.
